Earth Day Network’s “Green Generation” campaign is a two-year initiative that was launched in 2009 and will culminate on the 40th Anniversary of Earth Day in 2010. Similar to "The Greatest Generation" that confronted the challenge of World War II, who inspired the major societal changes that followed, the Green Generation includes ordinary people who are engaged in individual and collective activities to improve their health, to improve their schools, to participate in building a solution to urgent national and global issues, such as climate change or the world’s water crises.
